How social media turnt Guinness into a Gen Z mega-trend

Guinness is experiencing a surge in popularity among Gen Z, and social media is at the heart of it. 🍻

Celebrities such as Olivia Rodrigo and Kim Kardashian have been spotted sipping a pint in a viral TikTok trend called Splitting the G. The ‘Guinnfluencer’ movement is making Guinness the drink of choice for a new generation. 📱

With its distinctive aesthetic, signature pour, and a touch of Grandpa Core nostalgia, Guinness is no longer just your grandad’s go-to - it’s a social media sensation. The result? A surge in demand, even leading to shortages in some areas. 🤯

The power of digital trends is undeniable - so what can brands learn from Guinness' Gen Z takeover? 🤔