Could Instagram Reels be moving?

🚨 Big changes could be coming to Instagram! 🚨

Meta is reportedly considering moving Reels into its own standalone app, potentially reshaping how businesses approach short-form content. 📱

With TikTok’s uncertain future in the U.S., Meta seems to be doubling down on short-form video, a format that continues to dominate engagement. A dedicated Reels app could mean better recommendations, longer videos, and a less cluttered Instagram feed - but will users embrace it? 🤳

For brands, early adoption is key. Those who establish a strong presence on a new platform before it goes mainstream often see huge benefits, much like the TikTok creators and influencers who built massive audiences early on. 📈

The question is, will a separate Reels app help businesses grow, or will it struggle to pull users away from Instagram and TikTok? 🤔