Prowess top tips-LinkedIn

Are you unsure if you are utilising LinkedIn to its full potential for your business?

Here’s a few best practice ideas you can easily implement…

LinkedIn has an advanced filtering system which allows you to connect with your target audience with demographics such as job role, industry, education, history, location and more! Use this to build a network of potential new clients.

If you use LinkedIn premium, you can quickly build a substantial network for your business, with LinkedIn giving you the capability to send up to 200 connection invites a week, as well as 250 page invites a month. When exploiting these limits regularly to their full potential, we have been able to rapidly expand a company page from 0 to 1000 followers in the space of months!

Depending on the time you have available try to send personalised sales messages to your new connections. You’d be surprised how receptive people are to a targeted message.

Another highly valuable LinkedIn feature is the ability to set up a company newsletter. Each article you publish is sent as a notification and an email to all of your followers. It is a great way to engage your audience while displaying your company’s expertise in a certain area. This could be specifically about the products you sell or the services you provide.

For more tips and advice don’t hesitate to send us an email to rachel@prowessmarketing.co.uk