How we got PLAI their first super viral video of 1.7 million views...

Unlocking the secrets to Instagram success for your business is more straightforward than you might imagine.

Currently steering the social media strategy for PLAI Sports at Prowess Marketing, we've amplified their brand presence on Instagram with a well-crafted formula. This includes the strategic infusion of trending music, the creation of funny and relatable content tailored to PLAI’s audience, harnessing the power of search engine optimization (SEO) to extend our post reach, and maintaining consistent posting times.

Initially, we experimented with different content types, including educational videos and memes. Through trial and error, we discovered that sports videos with relatable content and white background text yielded better analytics. As a result, we focused on creating more of this type of content, leading us to where we are now!

Our strategy has proven exceptionally effective in crafting viral Instagram posts, exemplified by a PLAI Sport Instagram reel featured in the graphic below. This reel garnered an impressive 1.7 million views and 280,000 likes—a tangible demonstration of our strategy in action.