Rachel’s story: How Prowess Marketing was founded

In January 2022, our founder and professional footballer, Rachel Dugdale, faced a setback when she ruptured her Anterior Cruciate Knee Ligament, putting her career on hold for a year. With her contract set to expire just 3 months post-surgery and uncertainties looming in the financially nascent women's football landscape, Rachel found herself at a crossroads. Determined to take control of her financial future, she took bold action. Rachel made the decision (in a local Costa Coffee) to set up what was then called SunUp Creative, a marketing agency specialising in social media, which is a testament to resilience and entrepreneurial spirit.

Fast forward over a year later, including a recent rebrand, SunUp Creative has transformed into Prowess Marketing—a thriving company with several employees and an extensive portfolio of clients spanning multiple industries. What started as a journey of personal resilience has evolved into a beacon of success and innovation.