Should you know what Bluesky is?

Since Elon Musk took over Twitter, people have become frustrated with the adverts, bots and culture of hate. Bluesky, set up by ex-Twitter CEO Jack Dorsey in 2019, is now emerging as a popular alternative!

Major players like The Guardian have left X (formerly Twitter) behind and set up on Bluesky.

Should your brand consider making the leap to Bluesky? 🦋

With just over 20 million daily active users and counting at the time of writing, Bluesky is making waves as the #1 app on the App Store in both the US and UK.

As BlueSky's momentum builds, early adopters are seizing the opportunity to grow their presence before it becomes the next mainstream social media giant. For businesses, this could mean getting ahead of competitors, building strong brand loyalty, and establishing a foothold with an engaged, newly established audience looking for fresh, authentic content.

Is it time to explore Bluesky? What do you think?